Brand
Brand Guidelines
One mark, one bar, one accent. The Polymaths Engineering identity is deliberately quiet — black, white, one blue — so the engineering does the talking.
01 — Logo
The mark.
A single capital P set tight on a black tile, with the brand bar locked to its base. Use the mark whole — never extract the letter on its own.
- Construction
- Letter P, Inter Regular, tracking −0.04em, centered in a 32×32 tile.
- Brand bar
- A 4-unit blue strip locked to the bottom edge — 1/8 of the mark's height.
- Clear space
- Reserve at least the width of the brand bar on every side.
- Minimum size
- 16 px on screen. Below that the brand bar collapses; use the favicon instead.
- Don't
- Recolour, outline, rotate, distort, or place over busy imagery.
02 — Brand bar
A persistent strip of blue.
The brand bar runs along the bottom of every page — a 1/16 of the viewport height, never less than 32 px. It signs the page without taking it over.
03 — Colour
Black, white, one blue.
The palette is intentionally narrow. Black and white carry the structure; the single blue is reserved for the brand bar, links, and selection — never decoration.
Brand
Ink
Paper & rule
04 — Typography
Inter, light by default.
One typeface, three weights. Light (300) carries headlines and body. Regular (400) for kickers and UI. Medium (500) reserved for emphasis. Display sizes use tight tracking; small sizes use the mono tracking for kickers and labels.
Weights
- Light · 300 Polymaths Engineering
- Regular · 400 Polymaths Engineering
- Medium · 500 Polymaths Engineering
Scale
- Wordmark Polymaths
- Section title A polymath conducts the orchestra.
- Lede We know everything about web hosting infrastructure.
- Body Build, automate, and operate — from hardware to control panels, from networks to servers.
- Kicker 03 — Across every layer
Tracking
- Tight
- −0.035em · section titles, layer names
- Tighter
- −0.04em · wordmark, large display
- Mono
- +0.02em · kickers, labels, numerals (uppercase)
05 — Principles
How it all holds together.
- 01 Quiet by default
- 02 Hairlines, not boxes
- 03 Type as the structure
- 04 The bar is always there